We are into 2016 and it’s time that you revise your marketing plans and daily operations. Online marketing is gradually becoming even more complicated since there is an information overload and it is becoming even tougher to cut through the noise. Thousands of blogs are created to target the same segment of an audience so how will you make sure your content gets the maximum attention and you drive a huge amount of traffic towards your blog?
Increase in traffic means increase in the number of potential customers and better chances of conversions (read: sales). Many blogs give away freebies to attract attention and drive traffic, but what if you have nothing to give away right now? Fret not! There are other simple ways to drive traffic to your blog and improve conversion rate:
Creating strategic content is even more important than creating high-quality content. Know what your customers are looking for and create content accordingly. Content should always be created to meet a specific need.
Even more important than creating content is delivering the content to the right people at the right time. So you must identify the places where your audiences are to be found and then share the content on the specific channels.
It is always wise to share your content multiple times over various channels. By sharing the content more than once, you make sure no one misses the information being shared. Though some marketers would call this ‘Spamming’ but by scheduling follow-up cleverly, you can attract maximum attention.
By partnering with other bloggers in your niche, you can expand the reach of your content. Write content that can be published in your partner’s blog and ask them to write content for your blog. By doing this you will cross promote each other’s blogs and get a good amount of traffic.
Forums are places where people flock to get their questions answered. So by being active on various forums (related to your niche) you can find people who will be interested in your content. Answer questions, share relevant information and discuss topics with other people. Whenever possible ask people to read your blog and get answers to their question but remember to recommend your content only when it is relevant.
Engaging influencers are becoming a rage among marketers, so if you want to drive a huge amount of traffic, identify influencers in your niche and ask them to spread the word about your blog. Whenever possible ask them to contribute to your blog as well. People will be more interested to engage with you if you have a trusted name associated with your blog.
Make sure your blog is SEO friendly to drive the maximum amount of organic traffic towards your blog. Create evergreen content that will be relevant for long and attract visitors for a long period of time. use proper keywords and implement SEO best practices in your digital strategy.
Proper usage of HashTags is very important to improve the visibility of your content. By including hashtags you ensure your content gets found when people search for related information.
Everyone likes to be rewarded with something. So if you still haven’t thought about free products, it is time you do. It need not be anything expensive or big. It must be something that your reader will be interested in, such as an ebook, discount coupons, etc.
Great content must always be the first priority, however, you must also think about new ways to drive as much traffic as possible to your blog.