Blog

  • 14 Businesses Doing a Great Job at Their Digital Marketing Strategy

    Jan 20, 2017

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    Take Inspiration From These 14 Businesses Doing a Great Job at Their Digital Marketing Strategy There is no one single right way to do digital marketing strategy, as these 14 diverse businesses demonstrate. There is one thing that the businesses on this list all have in common, though, and that is the fact that they … Continue reading 14 Businesses Doing a Great Job at Their Digital Marketing Strategy

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  • Benefits of using a digital strategy agency

    Jan 16, 2017

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    Benefits Of Using A Digital Strategy Agency Marketing is constantly evolving, and new ways to target and reach your customers are always emerging. This is especially true when it comes to digital marketing. From search engine optimisation, content marketing and social media, to pay-per-click advertising, conversion rate optimisation and user experience, how does a business … Continue reading Benefits of using a digital strategy agency

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  • How to Use Social Networks to Attract Your Target Audience

    Jan 8, 2017

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    Social networks allow us to discover and connect with new people who might be interesting for our business or company. One of the keys is to generate engagement is to communicate a clear and effective message, without wasting time and effort sharing valuable messages, repetitive or only sales offers.       Some recommendations for … Continue reading How to Use Social Networks to Attract Your Target Audience

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  • How you can use social media in 2017 to develop your digital strategy

    Jan 7, 2017

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    How you can use social media in 2017 to develop your digital strategy   The new year comes with new commitments and a fresh opportunity to assess your business’s presence online. In days long past it was possible to do well in any industry without any particular digital strategy, but in 2017 a good grasp … Continue reading How you can use social media in 2017 to develop your digital strategy

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  • Why You Should Engage in SEO in 2017

    Jan 3, 2017

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     Why You Should Engage in SEO in 2017 2016 was another year where search dominated (a whopping 93 percent of customers’ browsing and shopping experiences started with a search), and the trend is only deepening. Search engine optimisation, therefore, remains a central part of your marketing effort, regardless of the nature and scope of your … Continue reading Why You Should Engage in SEO in 2017

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  • How Podcasts Can Give Your Content Marketing Strategy A Significant Boost

    Jan 3, 2017

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    Is your content plan sound enough for you to connect with your target market, build credibility, and leverage the trust? No matter how high-quality your published pieces of content are, your rivals will outperform you if you fail to keep up the pace by polishing your content strategy every now and then.     Here … Continue reading How Podcasts Can Give Your Content Marketing Strategy A Significant Boost

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  • Convert Your Visitors Into Leads Successfully With These 3 Inbound Marketing Tools

    Jan 2, 2017

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    3 Inbound Marketing Tools   A whole lot of businesses find it challenging to improve their conversion numbers even after investing a considerable amount of time, money, and resources for their digital growth. While highly engaging content and a well-optimized website can drive huge volume of traffic, the same cannot be considered as a kick-ass … Continue reading Convert Your Visitors Into Leads Successfully With These 3 Inbound Marketing Tools

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  • Digital Marketing Strategy Tips for 2017

    Dec 30, 2016

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    Top Digital Marketing Strategy Tips for 2017 As the new year arrives, it is time to hone your digital strategies to ensure that your marketing campaigns are as successful as can be. Here are 3 great tips to help you to start the new year with a strong digital strategy. 1. Work on headers and … Continue reading Digital Marketing Strategy Tips for 2017

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  • Search Engine Optimization Techniques To Supercharge Your Site

    Dec 29, 2016

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    Perhaps your site is not performing as well as you’d hoped and you’re wondering why? Check out these proven SEO techniques to boost performance!     Analysis and Metrics – put the horse before the cart   Before you even consider implementing a thorough SEO plan, consider the following key questions – who are you … Continue reading Search Engine Optimization Techniques To Supercharge Your Site

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  • What content management system is right for me?

    Dec 28, 2016

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    Whether you have a blog or a full-on e-commerce website. It is essential that you use a proper content management system in order to keep track of all the content that is constantly dynamically changes. In this day and age it is important to keep coming with new and interesting content in order to keep … Continue reading What content management system is right for me?

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  • 3 Effective Solutions to Address the Negative Effects of Multitasking in Starting a Business

    Dec 21, 2016

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        As time and business progress, the demand for more work also increases. Businesses are discovering ways and means to make their product and services available to as many potential customers as possible. While this is happening, industries have grown and the means to monitor a company’s operations and profitability has also become mandatory. … Continue reading 3 Effective Solutions to Address the Negative Effects of Multitasking in Starting a Business

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  • The Importance of Email Subject Lines

    Dec 16, 2016

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    Every piece of marketing that you do is important. But some pack a bigger punch. Take email subject lines, for example. They’re 50 characters—so who cares, right? Turns out, everyone does.   Write a good subject line and you can see tangible results. More readers will open your emails—which means more readers may take the … Continue reading The Importance of Email Subject Lines

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  • Rebranding Your Online Business – Things to Consider

    Dec 16, 2016

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          I have been around the block a bit when it comes to all things web-related. Over the years I’ve seen many businesses come and ago. Some stick around for a long time, some seem to disappear overnight. During that time I’ve also seen quite a few brands go through the process of … Continue reading Rebranding Your Online Business – Things to Consider

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  • 8 Small Business Tips to Save Time and Money

    Dec 6, 2016

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    Business Tips to Save Time and Money There are so many tools that can make running your own small- or medium-size business today easier and less stressful. Technology, of course, has made many of those tools accessible—even to the one-person shop. But help isn’t helpful if you don’t know how to use it. Take the … Continue reading 8 Small Business Tips to Save Time and Money

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  • Cost-Effective Employee Perks

    Nov 10, 2016

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    Getting people who excel at their jobs to want to come work for you is certainly one challenge. But the next challenge—getting those people to stay at your company—is sometimes more difficult. One of the biggest persuasive methods, of course, is benefits. But those benefits can take many forms in order to respond to the … Continue reading Cost-Effective Employee Perks

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  • Digital vs Traditional: The Best Ways to Market Your Business

    Oct 25, 2016

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    Which is Better? Traditional Marketing or Digital marketing?  When it comes to marketing your business it can be difficult to know what the best methods are. It can be hard to know what it is suitable for your budget or what is best for the type of business you own. The typical forms of traditional … Continue reading Digital vs Traditional: The Best Ways to Market Your Business

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  • Now trading of products can be more effortless using E-commerce!

    Oct 20, 2016

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      At present, public is more inclined towards e-commerce shopping rather than especially going to the shops and buying the stuff they are in dire need of. This, in return, is time-consuming especially for the housewives having children and husband at home. Even men cannot always go out to shop leaving their office work behind … Continue reading Now trading of products can be more effortless using E-commerce!

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  • Top social media management tools and how to find the right one for you

    Oct 10, 2016

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    Top social media management tools and how to find the right one for you As a digital marketer and online business, you are always on the lookout for the tools that can help you get better results from your marketing. Social media marketing is no different – in fact, without the right tools in your … Continue reading Top social media management tools and how to find the right one for you

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  • 3 Things You Need to Know about Facebook Business Ads

    Oct 9, 2016

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    3 Things You Need to Know about Facebook Business Ads   Creating a Facebook Ad for your business may be the next big thing in mind that you plan to do after having created a website and a Facebook page. Yes, it is a good thing to consider getting a Facebook Ad to promote your … Continue reading 3 Things You Need to Know about Facebook Business Ads

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  • Things You Need to Know About the Basics of UX Design

    Oct 5, 2016

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      Things You Need to Know About the Basics of UX Design   A rather common misconception about UX design or user experience design is that it is all about a thing’s usability. It is easy to understand why because the common understanding of usability is that a thing is both useful and usable.   … Continue reading Things You Need to Know About the Basics of UX Design

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  • What is a digital strategy?

    Sep 29, 2016

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    What is a digital strategy? By: Mark McDonald from Accenture This question re-emerges as organizations complete their initial investments in digital technology. Much of that investment concentrated on applying new technologies to existing products, practices and processes. In that sense, digital strategy was much like IT strategy – a process of selecting which technologies you … Continue reading What is a digital strategy?

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  • Help With Your Digital Marketing Strategy

    Sep 1, 2016

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    How Digital Strategy Consulting Decides Your Online Success 100%?   Floated a website online? Congrats! Wish your website every success.   But do you know that it is possible to achieve your goals, only by adopting appropriate “Digital Strategy Consulting”?  Yes – all you have to do is keep a seasoned SEO Consultant like Digital … Continue reading Help With Your Digital Marketing Strategy

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  • What is SEO?

    Aug 31, 2016

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    What is SEO?   SEO is the acronym for Search Engine Optimization, which in turn is the name given to the various strategies and techniques that help in enhancing the visibility a ranking of your business website and drawing greater traffic towards it.   How does SEO work?   In order to ensure that the … Continue reading What is SEO?

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  • 7 Amazing Way to Promote Your Business on Facebook

    Aug 18, 2016

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    7 Amazing Way to Promote Your Business on Facebook       It boils down to this. Facebook is all the rage now a social networking site that has grown. There are currently about 1.71 billion active users a number that is still growing at a staggering rate if you want to grow your business … Continue reading 7 Amazing Way to Promote Your Business on Facebook

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  • How Psychology Can Make Your Emails More Appealing

    Jul 28, 2016

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          How much data do you capture when someone opts in to your email program? Do you know how many steps they had to take in order to sign up? It may seem like a trivial detail, but data like this is what’s essential to understanding how to make your emails more appealing … Continue reading How Psychology Can Make Your Emails More Appealing

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  • How to Re-engage Your Email Subscribers

    Jul 28, 2016

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          No matter how robust or big your email list is, it’s probably had its ups and downs. You may have periods where people respond really well to your emails and still others where it’s difficult to get any measurable percentage of people to even open an email. What really motivates a person to … Continue reading How to Re-engage Your Email Subscribers

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  • Innovative Ways Companies Are Using Technology to Drive Productivity

    Jul 22, 2016

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        Today, we are well and truly in the digital age and technology is advancing at a rapid rate, providing both personal and business consumers with a huge range of software, hardware and other products which can help to improve their productivity. For companies, this means that there are many different options when it … Continue reading Innovative Ways Companies Are Using Technology to Drive Productivity

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  • 5 Steps to See if Your Social Media is Profitable

    Jul 19, 2016

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  • What is Web Help Desk and How It Can Help Your Business

    Jul 17, 2016

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    Click To Enlarge Via Salesforce

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  • Business Leaders and Their Famous Customer Service Quotes!

    Jul 16, 2016

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    There is lots to learn from people who’ve created successful businesses. Some of them have learned lessons through failures, then success. Some have built businesses from nothing, while others may have had a head start from family-run efforts. Whatever the case, their insights offer good lessons about customer service for the future.   Pioneering retailers … Continue reading Business Leaders and Their Famous Customer Service Quotes!

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  • Finding The Right Help Desk Software for Your Business

    Jul 12, 2016

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    Click To Enlarge Via Salesforce

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  • The Beginner’s Guide to SMS Marketing [Infographic]

    Jul 12, 2016

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    The Beginner’s Guide to SMS Marketing [Infographic]

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  • Common Digital Marketing Strategy Blunders – And How to Dodge Them!

    Jun 27, 2016

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    Common Digital Marketing Strategy Blunders – And How to Dodge Them!     Utilising digital strategy consulting and having a cohesive and functional overall digital strategy has never been more necessary to a business’s success. With smartphone use nearly universal nowadays, you’d be foolish to neglect this avenue of targeted, cost-effective and efficient marketing. However, it’s not … Continue reading Common Digital Marketing Strategy Blunders – And How to Dodge Them!

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  • Importance And Benefits Of Digital Marketing For Business

    Jun 26, 2016

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    Overview On Digital Marketing:   Today, everyone is talking about their digital marketing strategy as it has created a buzz among business. Those people who have enjoyed the benefits of digital marketing never stops talking about it. If you are a businessman with a little or no knowledge in digital marketing, then this guide is … Continue reading Importance And Benefits Of Digital Marketing For Business

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  • Why your Company should be using Digital Marketing Strategies

    Jun 24, 2016

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    Why your Company should be using Digital Marketing Strategies       Unless you’ve just awoken from a thirty-year nap, it’s impossible not to have noticed that we are an era online. Whether it be a smartphone, tablet or laptop; almost everyone has access to the internet. This has caused a surge in companies utilizing … Continue reading Why your Company should be using Digital Marketing Strategies

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  • Why You Can’t Ignore Mobile Responsiveness Any Longer

    Jun 24, 2016

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    Why You Can’t Ignore Mobile Responsiveness Any Longer Is your website mobile responsive? If it isn’t, you could be committing one of the biggest errors yet. With smartphone and tablet use on the rise, is it any wonder that it’s becoming absolutely essential for business and leisure websites alike to be mobile responsive? More and … Continue reading Why You Can’t Ignore Mobile Responsiveness Any Longer

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  • 6 Essential PR Lessons For Every Content Marketer

    Jun 15, 2016

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    6 Essential PR Lessons For Every Content Marketer   Written by Vladimir Nagin of www.leadupmarketers.com Entrepreneur | CEO | Inbound Marketing Expert | B2B Marketing PR is still one of the most effective marketing strategies. In fact, there is evidence that utilizing PR as part of your overall marketing strategy promises greater returns than ignoring … Continue reading 6 Essential PR Lessons For Every Content Marketer

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  • Top Social Media Marketing Tips

    Jun 13, 2016

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    Top Social Media Marketing Tips Is your business using social media to its full potential? A surprising number of businesses remain skeptical and ignorant of the value of a well-maintained, responsive social media presence. I kid you not, despite the casual air and relative ease of social media marketing, it can be a rich avenue … Continue reading Top Social Media Marketing Tips

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  • Key Digital Marketing Strategies

    Jun 12, 2016

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    Key Digital Marketing Strategies Nowadays, in a world where virtually everyone owns a smartphone, you’d be foolish to neglect the valuable benefits that online digital marketing strategies have to offer. With a strong digital marketing plan, you can reap the rewards of modern, cutting-edge marketing techniques, and boost your sales and customer base very effectively. … Continue reading Key Digital Marketing Strategies

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  • How to Win At Social Media Advertising

    Jun 9, 2016

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    Social Media & Your Digital Strategy   Social media has evolved over the past decade and has become an integral part of all online marketing strategies. Social media has also revolutionised the way people communicate with their peers, interact with brands and the way they consume media.     An average person spends over six … Continue reading How to Win At Social Media Advertising

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  • 8 Simple Ways to Gain More Blog Traffic in 2016

    Jun 1, 2016

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    We are into 2016 and it’s time that you revise your marketing plans and daily operations. Online marketing is gradually becoming even more complicated since there is an information overload and it is becoming even tougher to cut through the noise. Thousands of blogs are created to target the same segment of an audience so how … Continue reading 8 Simple Ways to Gain More Blog Traffic in 2016

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  • Digital Marketing Strategy

    May 17, 2016

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    Digital Marketing Strategy Digital marketing and the concept that people are afraid of the unfamiliar and may absorb false information related to this, and shun it. Yet digital strategies are an important element of any company’s marketing armour, and knowing fact from fiction is essential to use these to maximum effect.         Here … Continue reading Digital Marketing Strategy

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  • Why Your Website Must Have A Blog

    May 15, 2016

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    Why Your Website Must Have A Blog Some advice on why your website or business should have a blog and be blogging on a regular basis.           In this digital age, more and more people are taking to reading online, perhaps on a laptop or a handheld device such as a … Continue reading Why Your Website Must Have A Blog

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  • Why Your Business Needs to be on Snapchat

    May 6, 2016

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    Why Your Business Needs To Be On Snapchat   What social media platforms do you consider absolutely essential to your company’s success? Probably Facebook. Maybe Twitter. Definitely LinkedIn. But what about Snapchat?     Snapchat is an interesting format: It allows users to take pictures and post short videos that then disappear. It has quickly … Continue reading Why Your Business Needs to be on Snapchat

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  • Why Influencer Marketing is Getting Hotter

    May 1, 2016

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    Why Influencer Marketing is Getting Hotter A lot of talk has been going on about influencer marketing and it is expected to become an integral part of marketing strategies to engage audiences on various social media platforms. Why? Because today’s audiences are more careful; so before they make any purchase decision, they are likely to … Continue reading Why Influencer Marketing is Getting Hotter

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  • 5 Ways to Make Your Social Media Posts Seen

    Apr 29, 2016

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    5 Ways to Make Your Social Media Posts Seen With such a huge amount of content competing against themselves on the social media landscape, it has become increasingly difficult to make your content stand out. As a content marketer, you must know the importance of social media in your marketing strategies. However, posting content on … Continue reading 5 Ways to Make Your Social Media Posts Seen

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  • 5 Reasons Why Your Business Needs a Content Strategy

    Apr 25, 2016

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    5 Reasons Why Your Business Needs a Content Strategy Every company, whether small or large, must have a content strategy in order to succeed. Having a content strategy does not mean you will have to keep posting content on social media or update the website content every six months. In order to make a positive impact … Continue reading 5 Reasons Why Your Business Needs a Content Strategy

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  • 5 Ways to Never Run Out of Content Marketing Ideas

    Apr 24, 2016

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    Everybody goes through that phase when we run into the dreaded “blocked brain”. And, when you are into content marketing, this often happens when you run out of all available ideas. Especially when you don’t have a team that is big enough to brainstorm with, your stock of content ideas might drain out pretty soon. … Continue reading 5 Ways to Never Run Out of Content Marketing Ideas

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  • How Digital Strategy Decides Your Online Success 100%?

    Apr 20, 2016

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    Floated a website online? Congrats! Wish your website every success. But do you know that it is possible to achieve your goals, only by adopting appropriate “Digital Strategy”?   Yes – all you have to do is keep a seasoned SEO Consultant like us by your side, implement the right digital strategy and see with … Continue reading How Digital Strategy Decides Your Online Success 100%?

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  • MarTech 2016: Where Marketing and Technology Enter Each Other’s Orbits

    Apr 15, 2016

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    MarTech 2016: Where Marketing and Technology Enter Each Other’s Orbits At a superficial level, digital marketing seems to be a way of promoting products and brands across various forms of online media, but in reality, it goes much deeper than that. It’s not just about converting a lead, but it’s about pacing, leading and anchoring … Continue reading MarTech 2016: Where Marketing and Technology Enter Each Other’s Orbits

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  • 5 reasons your digital marketing plan needs buyer personas

    Apr 11, 2016

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    You may think you have a good grasp of your target market, but, hand on heart, can you really say you know it inside out? More importantly, is every piece of web content you’re producing tailored specifically for your potential customers? If you’ve never heard the phrase ‘buyer persona’ before, don’t worry – you’re not alone. It can … Continue reading 5 reasons your digital marketing plan needs buyer personas

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  • Build Your Content Marketing Plan Using These 3 Ways

    Apr 10, 2016

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    Build Your Content Marketing Plan Using These 3 Ways If you’re trying to get your business heard and seen among the sea of businesses crowding the online space on a seemingly daily basis, you need the hep of content marketing. However, in order to make sure the time, money, and effort you put into content … Continue reading Build Your Content Marketing Plan Using These 3 Ways

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  • 8 Ways to Make Social Media Work for Your Business

    Apr 8, 2016

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    Ways to Make Social Media Work for Your Business The first step towards successfully venturing into social media marketing, is accepting the fact that results don’t come in instantly. Using social media as a successful promotional platform, is a gradual process that needs time to develop and will, in the long run help with your … Continue reading 8 Ways to Make Social Media Work for Your Business

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  • 3 Tips for Building a Successful Home Business

    Apr 8, 2016

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    3 Tips for Building a Successful Home Business Written by Frank Martin of www.kutetrader.com If you are going to build a successful home business, you need 3 “intangibles.” These are things that must come from WITHIN you. 1. Have A Strong “Why” First, you must have a strong WHY. Why must you make a home business work? What’s … Continue reading 3 Tips for Building a Successful Home Business

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  • How SEO Auditing Can Benefit Your Online Business

    Apr 2, 2016

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    How SEO Auditing Can Benefit Your Online Business Let’s face it. Building a successful online presence for your business was never easy. But today, with the online marketing world changing pretty much at the speed of sound, it’s an even more uphill task than ever before. You must be aware of the monumental role that … Continue reading How SEO Auditing Can Benefit Your Online Business

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  • Better Brand or a Better Product?

    Apr 2, 2016

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    Better Brand or a Better Product? It is well said that there are no superior products, but only superior perceptions in consumer’s minds. How do you name an entity you buy from brick-and-mortar store or online platform? Is it the product name or brand? We always find ourselves struggling between these two important institutes- Better … Continue reading Better Brand or a Better Product?

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  • 4 Essential Tactics You Must Have in Your Digital Marketing Arsenal

    Apr 2, 2016

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    4 Essential Tactics You Must Have in Your Digital Marketing Arsenal Are you confused with hundreds of digital marketing tactics that are bombarded at you in today’s online business space? I bet you are!        To make things simple for you, I’ve pared down your choices to only four tactics that when implemented … Continue reading 4 Essential Tactics You Must Have in Your Digital Marketing Arsenal

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  • Finding Potentially Lucrative Opportunities for Entrepreneurs

    Apr 1, 2016

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    Finding Potentially Lucrative Opportunities for Entrepreneurs   With the new digital age upon us, there are countless opportunities available for any entrepreneur. Whether looking to tap into the current and burgeoning SEO or marketing trends, entrepreneurship is truly at an all time high. According to industry experts, over 50% of the digital marketing realm is … Continue reading Finding Potentially Lucrative Opportunities for Entrepreneurs

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  • 3 Reasons Why Your SEO Digital Strategy Might Be Failing

    Mar 29, 2016

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    3 Reasons Why Your SEO Digital Strategy Might Be Failing Online marketing is the rage today and anybody in business will understand the importance of the term SEO or Search Engine Optimisation. Often businesses face issues on what information they should believe or who to trust when dealing with this complex and ever changing idea … Continue reading 3 Reasons Why Your SEO Digital Strategy Might Be Failing

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  • Reviewing Inbound and Outbound marketing strategies

    Mar 24, 2016

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    What is inbound marketing strategy?  What is outbound marketing strategy?   Inbound and Outbound strategies of marketing have varied success rates. Outbound marketing strategies constitute the process of reaching out to prospective clients. It can be explained as a hard sale approach where the marketing strategy should convince a potential client that they need the … Continue reading Reviewing Inbound and Outbound marketing strategies

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  • 10 Must-Have Mobile Apps for Web Designers

    Mar 21, 2016

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    10 Must-Have Mobile Apps for Web Designers Are you a web designer? Do you have these 10 mobile apps on your phone? If you don’t have them, we suggest you get them. And, once you’ve got a hang of these apps, we assure you, you’ll love them. Let’s check them out. Adobe Shadow/Adobe Edge Inspect … Continue reading 10 Must-Have Mobile Apps for Web Designers

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  • Latest Social Media Marketing Strategies that every business should adopt

    Mar 17, 2016

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    Latest Social Media Marketing Strategies that every business should adopt Social media as a marketing tool has taken root with its powerful outreach and effective relay ability which allows for the information to be delivered effectively and to the targeted niche of individuals. Social media marketing stands as an effective strategy which when adopted can … Continue reading Latest Social Media Marketing Strategies that every business should adopt

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  • Latest digital marketing strategies that every business should apply

    Mar 15, 2016

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    Digital Strategy Marketing for businesses is a fundamental aspect as it is what increases the market share which subsequently boosts the sales and overall growth of the business.  Innovation of the strategies used in marketing has evolved over time and with the digital world in full gear, the plans of action being adopted are quite … Continue reading Latest digital marketing strategies that every business should apply

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  • Why Your Business Needs Multiple Social Media Accounts

    Mar 4, 2016

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    Why Your Business Needs Multiple Social Media Accounts Today digital marketing is incomplete without good content while social media, which acts as an effective tool to market content, has also become a necessity for businesses trying to establish a successful digital presence. According to a study by Forbes, 93% of marketers use social media to … Continue reading Why Your Business Needs Multiple Social Media Accounts

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  • 6 Ways to Become More Customer Centric

    Mar 2, 2016

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    6 Ways to Become More Customer Centric Customer centricity has become a bit of a buzzword in the online marketing space. But what is customer centricity? How does one become customer centric? To put it simply, a business that puts the benefits and interests of their customers at the centre of everything they do is … Continue reading 6 Ways to Become More Customer Centric

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  • Inbound Marketing: The Recipe for Success with Modern Customers

    Mar 1, 2016

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    Inbound Marketing: The Recipe for Success with Modern Customers As a marketing strategy that promises to drive qualified leads and would-be customers to find you (rather than you chasing after them), inbound marketing is a great alternative to the traditional marketing that often had marketers “buying, begging, or bugging their way in”—and for good reason. … Continue reading Inbound Marketing: The Recipe for Success with Modern Customers

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  • How to Generate More Sales With Inbound Marketing

    Feb 29, 2016

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    How to Generate More Sales With Inbound Marketing Inbound marketing is an integral part of all online marketing strategies and it helps businesses attract potential customers and improve conversion rates. Inbound marketing is not about forcing a customer to perform a specific action; it is about offering enough information to the customers that will help … Continue reading How to Generate More Sales With Inbound Marketing

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  • What Exactly Do You Mean By A Responsive Web Design?

    Feb 24, 2016

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    You may have seen or heard the term “responsive web design” on the Internet a thousand times over but do you know what it really means? We’ll explain. Let’s begin with a basic question— What device do you normally use to browse the Internet? Most answers would be PCs, notebooks, tablets, and smartphones. Do you … Continue reading What Exactly Do You Mean By A Responsive Web Design?

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  • Boost Your Site’s Conversion with Effective Call to Action

    Feb 23, 2016

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    Call-to-Actions (CTAs) are powerful (yet often overlooked) elements of modern web design and online marketing. CTAs on your site, blog or social media accounts—and virtually, in any form of communication with your customers—are essential because they create opportunities to capture information and leads. For those who aren’t familiar with the term, CTAs are basically buttons … Continue reading Boost Your Site’s Conversion with Effective Call to Action

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  • Online Marketing Strategy That Can Double Your Business Profits

    Feb 22, 2016

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    Perhaps you’ve heard it a million times now that you should be doing online marketing. And why not? Online marketing is key to survival in today’s highly competitive business landscape where the Internet has transformed almost everything about the way we buy 22and sell. But, when it comes to online marketing, it’s easy to get … Continue reading Online Marketing Strategy That Can Double Your Business Profits

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  • 5 ways to make your Apple Watch app usable

    Feb 20, 2016

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    Since its launch in April 2015, the Apple Watch has been something of an enigma. Nearly twelve months on, few are spotted in public and sales figures still remain in the ‘guesstimate’ realm, thanks to Apple’s insistence on not breaking out the raw numbers. By September last year, experts’ predictions for the number of Apple … Continue reading 5 ways to make your Apple Watch app usable

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  • Better Brand or a Better Product?

    Feb 19, 2016

    0 comments

    It is well said that there are no superior products, but only superior perceptions in consumer’s minds. How do you name an entity you buy from bricks-and-mortar store or online platform? Is it the product name or brand? We always find ourselves struggling between these two important institutes- Better Brand or Better Product. It is … Continue reading Better Brand or a Better Product?

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  • 6 Key Steps to Create a Social Media Strategy

    Feb 19, 2016

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    Creating a social media strategy is key for any business serious about competing online as it will help to ensure you are using the platforms to their best ability without spending more time and effort than is necessary. These 6 easy steps provide an outline of how to create a social media strategy tailored to … Continue reading 6 Key Steps to Create a Social Media Strategy

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  • 5 Ways Business Blogging Goes Much Beyond SEO

    Feb 19, 2016

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    5 Ways Business Blogging Goes Much Beyond SEO   Despite the proven benefits of blogging for businesses of all stripes, a lot of business owners are still sceptical about the effectiveness of this valuable practice. As an integral part of a solid content marketing strategy, blogging can make a huge difference in terms of driving … Continue reading 5 Ways Business Blogging Goes Much Beyond SEO

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  • 3 Things in Web Design That Can Boost Conversion Rates

    Feb 17, 2016

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    Is it just a pretty website that people visit and go or is it just another addition to the designer’s portfolio? The main goal of having a website is to attract visitors, hold them onto the website, convert them into leads and maximise the revenue.

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  • 3 Tips for Being Timely with Your SEO and Content Marketing Efforts

    Feb 17, 2016

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    3 Tips for Being Timely with Your SEO and Content Marketing Efforts Written by Aaron Houghton of www.boostsuite.com Aaron Houghton is a co-founder and CEO at BoostSuite.com, the collaborative marketing platform for small businesses. Aaron has over 15 years experience building and selling marketing products to small businesses around the globe. When it comes to … Continue reading 3 Tips for Being Timely with Your SEO and Content Marketing Efforts

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  • 4 Easy Steps to Reap the Benefits of Social Media Marketing

    Feb 11, 2016

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    Social media has encompassed our lives in many ways and there is a whole lot of data and statistics that proves the pervasiveness of this medium. According to studies, we spend about 2.7 hours on social medium on a regular basis.

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  • 3 Ways to Create Effective Digital Strategies and SEO-Optimised Content

    Feb 11, 2016

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    We all know online marketing is not a single process, rather it’s a combination of many processes. But, what many of us fail to understand is this: for online marketing to be successful, many teams need to work in unison. Marketing is a broad spectrum that consists of many elements and only when you make these elements work together, it delivers significant results. SEO experts measure the success of online marketing based on visibility and awareness. Businesses that are able to improve visibility and awareness will be able to make the most of platforms like social media engagement, email marketing, organic search traffic, etc.

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