How much data do you capture when someone opts in to your email program? Do you know how many steps they had to take in order to sign up? It may seem like a trivial detail, but data like this is what’s essential to understanding how to make your emails more appealing to each and every person in your email database.
Here’s the reason why data is important: It lets you segment and create ever-more-personalized emails that help to respond to the needs and wants of your customers and potential customers. You can then use software to automate even more of the process of emailing subscribers.
This graphic offers some insights into how to best tailor emails to subscribers as well as how to make your emails as impactful as possible.