Our clients receive a comprehensive digital marketing service which is tailored to them and continually tweaked to ensure that they get the results they need. Results include an improved website in terms of coding, content, and structure; significantly more visibility for their website; more quality organic traffic being driven to their site; more potential customers and therefore more potential sales.
Our clients’ businesses are results-driven and therefore their digital marketing also has to be results-driven; this is where Digital Strategies excels.
￼￼￼￼About the Experts
We provide a tailored web marketing service that meets the individual needs of our clients. While companies may have similar online goals – to gain traffic from search engines, to create a strong brand buzz, to convert site visitors into sales – that doesn’t mean that every company is the same.
We understand that.
We listen, and we deliver.
￼￼￼￼￼￼￼￼￼We bring together enviable experience and talent with a continuing thirst for knowledge that ensures that we are always at the forefront of an ever-changing and dynamic industry. We take our commitment to our clients seriously. We will never be a faceless corporation: the size of our company (by design) means we can provide a one-on-one service with access to all of our expert team if needed, with someone on the end of the phone or email whenever you need them.
WHY USE US?
We listen to our clients, we advise and we’re accountable. We make ourselves available to you around the clock. We take a hands-on approach which engenders a deep understanding of our clients’ needs and creates beneficial and ongoing relationships. We’ll learn everything we need to know and more about your business and industry.
￼About the Experts
We work closely with our clients to ensure we help them meet their individual online goals, with our main expertise covering:
￼￼￼￼Search Engine Optimisation
Search Engine Optimisation (SEO) is all about getting companies visibility where they really need it: on the first page of the natural (or ‘organic’) listings of the major search engines.
Research carried out by independent company Forrester indicates that 81% of new website visitors come from the search engines. Studies show that 70% of people using search engines use the organic listings rather than the paid ads. With statistics like that, no company can ignore organic Search Engine Optimisation. Quite simply, if you have a website you need an effective SEO strategy.
Keyword research, competitor analysis, design of tailored campaign
On-page and off-page content blueprint agreed with client
Blogger outreach, inbound link activities and website improvements
Regular monthly reporting on traffic, rankings and conversions
Google Adwords is a quick route to market for any website to gain traffic. At Digital Strategies, we provide a comprehensive Pay Per Click (PPC)
management service that is transparent, target-based and focused on providing an impressive return on investment.
We listen to our clients and ascertain exactly what it is they need when it comes to their paid search marketing. We work hard at keeping their costs low, conversions high and delivering a great ROI.
With many recent changes to Adwords such as click to call functionality, product listing ads, and enhanced campaigns to integrate mobile search, companies need an account manager that is results driven and always in the know.
Digital Strategies subscribes to the tenet that “Content is king” – quality content still reigns today, now it has become an interactive and business hub. Google and other search engines love fresh unique content.
CONTENT IS KING
Content is king both when it comes to site visitors and the search engines; that’s because well-written content makes a website informative and gives it (and the business behind it) substance. This is key in positioning it as an ‘authority’ site – an expert and market leader in its field – which results in a positive end-user experience as well as those all-important organic search engine rankings.
We help clients bring professional polish to their website or blog on a daily basis, but our copywriting services are not limited to on-page. We can provide content for any area of a business, from traditional printed media to engaging with social media followers. Our writing team is not only trained in copywriting and journalism but also in research. This skill should not be underestimated as it allows our writers to quickly learn a business and its industry, bringing understanding, depth, and insight to the copy.
The number and quality of inbound links is one of the key indicators that Google takes into account when determining a website’s rankings. This makes a link
building campaign essential in establishing and maintaining a page one presence. But let’s face it, effective link building is tricky and time-consuming. With regular (as often as monthly) updates in Google such as Penguin and Panda – both updates targeting sites with low-quality links and web spam – companies need a campaign that will work and which complies to Google’s guidelines.
At digital strategies, we have a dedicated link building team which creates tailored link targeting strategies and impressive link portfolios that directly influence the rankings and traffic of our clients’ sites.
The hunt for great inbound links never ends and our evolving methods coupled with weekly reporting is just one reason why we stand out from the crowd.
We offer a 30 day trial – this is a paid trial but it gives new clients a chance to see the quality of our work, reporting and contact levels, etc. After the 30 day trial we work on a 3 month agreement.
We don’t tie our clients into long 12 month contracts as we want our clients to be comfortable; most of our clients choose to stay with us for years, however.
￼￼￼￼￼￼￼￼￼Keyword management and analysis On-site optimization
Increased regular blog post creation Full website content review Link-building
Web ranking reports Analytics tracking
General consultancy/troubleshooting on wider digital marketing strategies
￼￼￼￼￼￼￼￼￼￼￼On-site content creation and optimisation
￼￼￼￼￼￼￼Meta data review and overhaul
￼￼￼￼￼￼￼Press release production
￼￼￼￼￼￼￼Link graph analysis and ‘Disavow’ action plan if necessary
￼￼￼￼￼￼￼Link tracking reports and weekly link submission updates
￼￼￼￼￼￼￼SEO for all engines (primarily Google, but also Yahoo, Bing, etc.)
￼￼￼￼￼￼￼Blogger outreach program
￼￼￼Social media management