Top Social Media Marketing Tips
Is your business using social media to its full potential? A surprising number of businesses remain skeptical and ignorant of the value of a well-maintained, responsive social media presence. I kid you not, despite the casual air and relative ease of social media marketing, it can be a rich avenue of cheap advertising, customer contact and a quick and reliable way of gathering data about your audience. In this article, we skim over some of the tips and tricks allowing you to successfully utilize social media to benefit your business and help with your digital strategy.
Create a Cunning Plan
It’s absolutely essential that you create a cohesive and thoughtful plan for your marketing campaign. This will allow you spend the absolute minimum time setting up, monitoring and maintaining your social media pages. You need to make sure you fully understand the etiquette of each social media platform, the most fruitful forms of content and, above all else, make sure your message is the same throughout your different marketing pages. It’s in your best interest to make sure your customer base isn’t getting bombarded by different messages, and the focus is always on one or two targets, incorporate this thinking into your plan.
Get To Know Your Fans
One of the key tenets of any business of any description is knowing your audience. One of the amazing benefits of using social media platforms well, is the sudden ability to study, document and act on data about your customers. You can easily look at language, age, and gender. This can inform the rest of your marketing strategy on where’s succeeding and where needs more focus.
There are an array of tools and apps for monitoring your following on Facebook and other prominent social media forms. A quick Google yields an abundance of quick ways of gathering incredibly useful data.
One of the valuable roles social media plays is humanising the business. It allows the audience to directly interact and communicate with previously-amorphous, faceless syndicates like they would their friends and family. In essence, it makes your business more likeable.
Watch Out For Time-Wasting
One of the major issues with social media marketing is how time-consuming it can be. Content creation, one-to-one, two-way exchanges and regular posting without spamming your customers takes commitment, humor and, crucially, time. Because of the ever-evolving nature of social media, you also need to keep your finger on the pulse, always paying attention to any new apps or developments.
The best way to optimize time spent on social media is to constantly be monitoring results. Finding out the most effective way of converting followers/likes/shares into customers and leads. For example, if you have a vast following on Twitter, but the majority of your sales and website clicks come from Instagram, pour the focus into Instagram, and maybe look at adapting the way you interact with your Twitter audience.
A Couple More Things to Bear in Mind
Knowing when to delegate is just as important a skill when it comes to social media marketing as any other element of business. We get it, it’s not that difficult or time-consuming, you’ll be able to do it in half an hour at some point during the day. This is not the right attitude, social media can be a powerful tool in boosting sales and interest in your business, and you should treat it as such. Consider investing in some good quality outsourcing and make sure it’s done right.
Finally, a word of warning. One of the rare downsides to social media is the fact that anyone can post anything on your content or wall, and there’s not a thing you can do about it. This open-discussion system is what can make social media so useful, but also potentially damaging. You need to pay enough attention to your pages to be able to immediately neutralize and respond to potentially damaging, harmful posts. This can add substantially to the workload.
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