Why your Company should be using Digital Marketing Strategies
Unless you’ve just awoken from a thirty-year nap, it’s impossible not to have noticed that we are an era online. Whether it be a smartphone, tablet or laptop; almost everyone has access to the internet. This has caused a surge in companies utilizing digital marketing strategies to advertise their products and services. In 2015, it’s recorded that 28% of marketing roles were held by specialists in digital marketing – a number that will only be increasing. So what’s all the fuss about – and why should your company get involved?
Reach a Wider Audience
It can’t be denied that digital media is on the rise whilst traditional media methods – such as newspapers and magazines – are dwindling in popularity. This means that digital marketing strategies reach a wider audience, and so will be more effective for your company. You may also be able to target a new demographic that your previous marketing missed, such as younger people -who are more likely to be on social media than reading a newspaper. Digital marketing strategies also allow your company to gain exposure on a global scale. The internet isn’t confined to one country, so neither is your marketing.
Digital Marketing Strategies are usually more affordable than traditional methods. For example, by simply creating a user-friendly website and focusing on SEO (search engine optimisation), you can increase the amount of traffic you attract without forking out substantial amounts of money. This can be especially beneficial for small businesses who need marketing to increase growth, but don’t have the same funds as more established companies. In this sense, digital marketing strategies create a fairer playing field; the businesses with the most money don’t always have the advantage.
If your competitor companies are implementing digital marketing strategies and you’re not, they’re probably going to have an advantage over you – especially if they’re still using traditional marketing as well. They’ll be reaching a wider audience, specifically of your target market, meaning they’ll be better known and will probably be attracting more new customers. They also have the opportunity to communicate with customers and receive feedback from users that will be available to the public. This will help to build a reliable brand identity and customer trust – essential to business growth.
Track and Monitor
One of the biggest benefits of digital marketing is being able to monitor results in real time. This is a huge advantage over traditional marketing, and can bring a lot of useful applications. You can review how many people are seeing your adverts, and even how many sales or subscribers your digital marketing strategy is bringing directly. From this, you can adapt your strategy for the greatest success. This also helps to avoid wasting money on unsuccessful methods of advertising. Over time, your digital marketing strategy will evolve to suit your business, audience, and developments in the market.